Communication-Oriented Modelling – Transforming the Social Visibility of Communication Processes into Cognitive Visibility

The visualization of communication processes or of their central structural aspects is of vital importance for the orientation of users and scientific observers of computermediated communication. Starting from this hypothesis, we would like to introduce a modeling approach that focuses on the “visible” part of communication: the message sign. To demonstrate the Communication-Oriented Modeling (COM) approach, we would like to proceed in four steps. The first step involves the localization of COM inside the Socionic Research Program, the second step shows the theory of communication behind COM, the third step focuses on the role of the message sign in communication processes, and the final part deals with the concept of social visibility.